Bridging global brands and multicultural audiences through strategic, human-centered communications and enterprise-level execution.
Verizon: "Golden Ticket" Launch for Global Soccer Tournament The Challenge: Leveraging the massive cultural touchstone of the
Verizon & Samsung: Minuto Tech Broadcast Campaign The Challenge: Connecting bicultural consumers with mobile tech solution
Engaging the highly acculturated, English-dominant Latino consumer Reaching the modern, bicultural consumer requires moving be
PepsiCo: “Juntos Crecemos” Community Campaign The Challenge: Amplifying PepsiCo's "Juntos Crecemos" platform to demonstrat
Covered California: Open Enrollment Multimedia Strategy The Challenge: Increasing health insurance literacy and driving statew
General Motors: Chevrolet Corvette C-8 Launch (Hispanic Media in the US) The Challenge: Successfully introducing the highly an
Compton's Dominguez High School "Super Six" The Challenge: Overcoming historical, systemic reputational challenges within the
LACCD Agreement with Mexican Consulate The Challenge: Amplifying awareness of higher education opportunities and financial aid
Correspondent and Guest Anchor for NBC-Telemundo Over the course of an eight-year tenure with NBC-Telemundo spanning Mexico, L