LACCD Agreement with Mexican Consulate

LACCD Agreement with Mexican Consulate

• The Challenge: Amplifying awareness of higher education opportunities and financial aid resources among the Southern California Latino community through a historic 2016 partnership between LACCD and the Mexican Consulate in Los Angeles.
• The Strategy: Acting as the lead media relations consultant for LACCD to orchestrate a highly targeted Spanish-language media campaign, ensuring alignment and seamless coordination between two major institutional entities.
• The Execution: Developed and distributed bilingual press materials (press release and media alerts) and executed direct pitching to key assignment desk editors across local and regional Spanish media. Managed on-site press logistics during the signing event.
• The Results: Successfully facilitated prime media access, securing high-visibility interviews for LACCD’s Chancellor, Dr. Francisco Rodriguez, while simultaneously collaborating with the Mexican Consulate's press team to secure robust coverage for Mexican Consul Dr. Carlos Sada.