LACCD Agreement with Mexican Consulate

Media Relations

Media Coordination

Earned Media


LACCD and the Mexican Consulate in Los Angeles Sign Agreement

On Feb. 17, 2016, Los Angeles Community College District signed an agreement with the Mexican Consulate in Los Angeles to promote college enrollment and financial aid among the Latino community.

As part of this assignment, we promoted media coverage among Spanish media via press releases, media alerts, and direct contact with assignment desk editors on behalf of LACCD. During the day of the event, we made sure that all the media present had the opportunity to interview LACCD’s Chancellor, Dr. Francisco Rodriguez. In addition, we supported the efforts of the press team sent by the Mexican Consulate to gain media interviews with Dr. Carlos Sada, Mexican Consul in Los Angeles.


Earned Media

Besides the coverage on Spanish TV by KMEX Univision 34, KVEA Telemundo 52, KRCA Noticias 62 we gained media coverage by the following Spanish newspapers and news agencies: