Compton Unified School District and Better 4 You Meals Unveil New Trucks
For the first time, Compton Unified School District and Better 4 You Meals (the company that provides school lunches) decided to put pictures of actual students on the trucks that make the daily deliveries.
The objective was to make the student population feel more connected with the company that provides them with their food.
To gain awareness about this initiative, CUSD organized a ceremony to unveil the new truck’s design with the presence of district officials and the students themselves.
We produced a video piece that was posted on the district’s YouTube channel and replicated it on Twitter and Facebook. In addition, a written piece of content was sent to local media in Compton.