Samy's CinemaWorks, B2B Social Media Strategy
Established in 1976, Samy’s Camera is one of the most iconic brands in Southern California. Parallel to its retail stores, Samy’s has a “pro” division that specializes in serving the movie industry: Samy’s CinemaWorks. The challenge was to create a different brand identity and branded content for social media. Every week over the course of three months we promoted a specific brand or product such as Canon, Nikon, Matthews and Westcott Lighting. The result: a noticeable increase in the number of followers and higher engagement on Facebook and Instagram.