Samy’s CinemaWorks, B2B Social Media Strategy

Samy's CinemaWorks, B2B Social Media Strategy

Established in 1976, Samy’s Camera is one of the most iconic brands in Southern California. Parallel to its retail stores, Samy’s has a “pro” division that specializes in serving the movie industry: Samy’s CinemaWorks. The challenge was to create a different brand identity and branded content for social media. Every week over the course of three months we promoted a specific brand or product such as Canon, Nikon, Matthews and Westcott Lighting. The result: a noticeable increase in the number of followers and higher engagement on Facebook and Instagram.