Verizon: "Golden Ticket" Launch for Global Soccer Tournament
The Challenge: Leveraging the massive cultural touchstone of the world's most anticipated international soccer tournament to cement Verizon's position as the premier brand of choice for bicultural Latino sports fans.
The Strategy: Executing a high-visibility, national media blitz across premier Hispanic broadcast networks to launch an exclusive "Golden Ticket" sweepstakes, bridging widespread digital earned coverage with live experiential media hosting.
The Execution: Served as the lead brand spokesperson, securing and executing a prominent national interview on Telemundo Network to officially announce the "Golden Ticket" campaign—offering customers the unprecedented opportunity to win free tournament tickets and exclusive pitchside access. Replicated the brand narrative across seven Tier-1 cities and secured placements on top syndicated platforms, including Don Cheto Al Aire and podcast Golpe de Estadio
The Results: Dominated the national Latino media conversation across broadcast and radio, successfully showcasing Verizon's premium access directly to its target demographic while solidifying long-term relationships with key media contacts through live event activations in Miami.