Guadalupe Vicon

Bilingual & Bicultural Media Relations

Guadalupe Vicon is a strategic communications leader and corporate spokesperson with over 20 years of experience shaping compelling, high-impact narratives for global enterprise brands and top-tier news networks.

As a communications and media relations professional for Verizon, she acts as the authoritative voice and lead spokesperson for Latino media. In this role, Vicon (as she is known in the media) bridges the gap between one of the world's largest technology companies and diverse multicultural audiences, ensuring that corporate messaging transcends simple translation to achieve true cultural resonance and empathy.

A Foundation Built in the Newsroom

Guadalupe Vicon’s approach to public relations is uniquely informed by her extensive background in broadcast journalism. Making history as the first female Network News Director for Channel 12 in El Salvador, and spending eight years as a featured international correspondent and anchor for NBC-Telemundo, she has directed live coverage for major international headlines and natural disasters across the U.S. and Latin America.

Because she spent years running newsrooms and sitting in the anchor chair, Guadalupe possesses an insider’s understanding of exactly what producers, editors, and assignment desks need. She does not merely pitch stories; she builds long-term, trusting partnerships with media outlets to co-create narratives that captivate audiences.

Enterprise-Level Corporate Impact

Transitioning her storytelling expertise into the corporate sector, Vicon has become a driving force behind multicultural growth for major brands and agencies, including Verizon, PepsiCo, JPMorgan Chase, and Covered California.

She is recognized for her financial stewardship and tactical precision, consistently bypassing traditional PR models to establish direct negotiations with major broadcast networks. From launching the Chevrolet Corvette C-8 to the Hispanic market, to engineering Verizon's localized "Minuto Tech" broadcast series that generated millions in revenue ROI, Guadalupe transforms high-level business objectives into measurable, bicultural marketing triumphs.

Amplifying Human Stories in an AI-Powered World

As the communications industry rapidly evolves, Guadalupe remains at the forefront of technological innovation while fiercely protecting the art of authentic connection. Holding advanced Artificial Intelligence certifications, she leverages modern AI tools to accelerate crisis response times, analyze complex media insights, and ensure flawless bilingual accuracy.

However, her guiding philosophy remains unwavering: technology must always serve the story, never replace it. In every campaign, interview, and strategy, she ensures the human experience remains at the absolute center of the narrative.